Jared Rodriguez created the first internet marketplace software in 1996 when he was co-founder and CTO at TRADEX, a leading provider of e-marketplace software technology. After Ariba acquired TRADEX in the late 1990s, Rodriguez served as CTO at Ariba and a Principal of Armada Venture Capital Group. Rodriguez is an author of the Universal Description, Discovery and Integration (UDDI) specification and is listed as 'one to watch' among InfoWorld's 2002 list of technology innovators. Rodriguez co-founded Skyway Software in November 2001.