SpringOne 2GX 2011

Chicago, October 25-28, 2011

Magnificent Mile Marriott
Downtown Chicago
540 North Michigan Ave.
Chicago, Illinois   60611
1 (800) 228-9290
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Luke Hohmann

Founder & CEO, Enthiosys, Inc.

Luke Hohmann
Luke Hohmann, is the Founder and CEO of Enthiosys, Inc., a Silicon-Valley based software product management consulting firm. Luke is also the author of Innovation Games(sm): Creating Breakthrough Products Through Collaborative Play, Beyond Software Architecture: Creating and Sustaining Winning Solutions, and Journey of the Software Professional: A Sociology of Software Development. Luke graduated magna cum laude with a B.S.E. in Computer Engineering and an M.S.E in Computer Science and Engineering from the University of Michigan. While at Michigan he studied cognitive psychology and organizational behavior in addition to data structures and artificial intelligence. He is a former National Junior Pairs Figure Skating Champion and American College of Sports Medicine certified aerobics instructor. A member of the PDMA, ACM, and IEEE, in his spare time he enjoys rough housing with his four kids, his wife's cooking, and long runs in the Santa Cruz mountains (because he really does enjoy his wife's cooking).

Presentations

Speed Boats and Jacuzzis: Innovation Games(sm) for Customer Understanding

This hands on, "learning by doing" class describes 12 proven techniques for working with customers, and in the process understanding what your customers really want. They're fun, and they work.

The first step to creating truly successful products is understanding what customers really want. This can be harder than it sounds. Customers don't always know what they want. Because they don't know, they can't tell you. So, asking them to rank requirements or write stories isn't very effective at helping you understand what they really want.

This hands on, "learning by doing" class describes 12 proven techniques for working with customers, and in the process understanding what your customers really want. They're fun, and they work.